Visual DNA
The look of H&M
This brand's visual language leans playful, confident, dramatic.
woman with wet hair in a room
introspective
woman with intense expression
dramatic
woman in pink suit smiling
playful
woman in puffer jacket with bag
confident
young man in a suit at a table
playful
person peeking behind large pink object
playful
woman adjusting her hair
moody
woman dancing in sparkly outfit
energetic
audience in a lecture hall
reflective
group of friends in a cafeteria
playful
Person in a stylish outfit at a café
playful
H&M · Still 12
playfulconfidentdramatic
Archive selections
Representative work from H&M
A curated read on the visible work linked to this brand, with director and production context kept on the card.
Production network
Who helps make H&M
Production companies and agency teams currently linked to the visible archive for this brand.
Production companies
Company partners currently attached to visible spots.
1 company
Agency credits
Visible agency-side credits currently matched to this brand.
0 teams
Agency credits are still being linked.
Directors
Who has worked with H&M
Campaigns
Campaign archive
No campaigns yet
Campaign metadata is still being linked for this brand.